Apple looking to re-invent online shopping?

Ever the innovative commercial presence, it looks like Apple is moving towards overhauling the traditional online retail experience. According to MacNN, the company is looking into ways of  "Enhancing Online Shopping Atmosphere". According to a patent filed under the same name, Apple is looking towards engineering a shopping environment distinct from today’s "Sterile and isolating" web commerce experience. There’s no word whatsoever on any specifics, but MacNN is speculating that Apple might be trying to shift towards a Second Life-style online store, where customers can virtually explore Apple products and interact with Mac specialists from the comfort of their own home. This will remain in the "rumor pile" for the time being, but we certainly wouldn’t oppose a more friendly online retail experience should it happen to come our way.

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