Nokia counters Apple's iPhone lockdown

In a move clearly designed as a direct challenge to Apple, Nokia has launched a bold new advertising campaign. The company’s “Open” ads flaunt the ease and freedom with which developers can create applications for the Symbian Series 60-based N-Series handsets. For anyone that has been living under a rock for the past month, this is nothing less than a slap in Apple’s face, following Cupertino’s recent 1.1.1 iPhone update that has effectively locked out any and all 3rd party application development for the time being. Nokia, on the other hand, wants prospective customers to be aware of the virtues of a completely free and open operating system. Both perspectives have their merit, but negative advertising? This is beginning to sound like a presidential election…


View Comments