Sony Ericsson sees increased profits

Bucking expectations, Sony Ericsson has just announced rising profits to the tune of a 54% increase during the second quarter of this year. This sales boon pushed SE’s market share up 3 points to 9%, a move made that much more impressive considering Apple’s recent power play. SE is still a distant 4th in the wireless game, coming in behind Nokia, Motorola, and Samsung, but last quarters results should prove to give them a bit of a push. Despite their relative gains, the company is still marred by decreasing per-unit margins and falling average phone costs. It’s a tough world out there.


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