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T-Mobile expands Binge On unlimited video streaming service with Amazon Video and more

Zach Epstein
January 28th, 2016 at 10:00 PM
T-Mobile Binge On Amazon Video

T-Mobile’s “Binge On” program has spawned quite a debate over the past few months. No one is arguing that it’s something T-Mobile subscribers don’t appreciate, but it also unquestionably walks a fine line and may even cross the line into violating net neutrality. Regardless of where you stand on the matter, if you’re a T-Mobile subscriber you’re in for a bit of good news on Thursday morning: The carrier has announced that it is adding four additional services to Binge On, including the increasingly popular streaming video offering from Amazon.

DON’T MISS: 8 reasons I still can’t leave the iPhone and switch to Android

The nation’s fastest-growing carrier has had to defend its Binge On service from critics a number of times already, and it once again went on the defensive on Thursday morning when it issued a new press release. In the release, T-Mobile discussed data from a survey it commissioned — here are a few of the survey’s findings:

  • 92% of T-Mobile customers included in the survey said that they plan to watch more video with Binge On
  • 93% of T-Mobile subscribers said they “like the idea of having all video optimized to DVD quality so they can watch 3x more using the same amount of high-speed data”
  • 69% of respondents who were not T-Mobile subscribers said that they would expect to pay additional fees for a service like Binge On

The survey was conducted by Decipher on behalf of T-Mobile and it included 1,355 U.S. consumers, 500 of whom were current T-Mobile customers at the time of the survey.

Moving beyond T-Mobile’s survey, the company announced that four new services are now included in its Binge On program: Amazon Video, Fox News, Univision NOW, and WWE Network. This means that unlimited video from more than 40 different services can now be streamed for free by T-Mobile subscribers with compatible service plans.

“Binge On is our most disruptive Un-carrier move yet. It has literally changed the way millions of people are watching video – they’re watching more, more than twice as much as before, and most importantly, they’re watching without worrying about bigger bills or surprise overages!” T-Mobile CEO John Legere said in a press release. “Binge On is the Un-carrier solution to satisfy Americans’ growing appetite for mobile video – and the facts are telling us that customers love it!”

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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