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Kuo: Apple’s second AR/VR headset launches in 2025 with cheaper price

Apple mixed reality glasses render - front view.

The first-gen Apple AR/VR headset coming in the first half of 2023 will have a steep price, according to current rumors. The device should be more expensive than any other gaming virtual reality (VR) headset that’s already available in stores. That’s because Apple’s device will reportedly feature sophisticated components that will also let it operate as an augmented reality (AR) wearable.

The combination of AR and VR experiences will make the Apple headset better than anything on the market. And unlike most devices, the headset will not require a wired connection to a computer.

But a well-known analyst already has a timeframe in mind for the launch of a second, more affordable version of Apple’s mixed-reality glasses.

How much will the first Apple AR/VR headset cost?

Ming-Chi Kuo is a reliable analyst who provides plenty of updates about unreleased Apple products long before they’re announced. Kuo has penned several research notes about the Apple AR/VR headset in the past few years.

He explained in recent updates on Twitter that Apple will unveil the high-end first-gen mixed reality headset in early 2023. A commercial launch should happen late in the first half of 2023.

The analyst also detailed the AR/VR headset’s specs in previous reports, explaining that the mixed reality wearable will be a high-end standalone device capable of seamlessly switching between AR and VR modes.

Kuo expects Apple to set new standards in the industry, with rivals expected to try to copy Apple’s innovations as quickly as possible.

Apple mixed reality glasses render - side view.
Apple mixed reality glasses render – side view. Image source: Ian Zelbo

The AR/VR headset should practically be as powerful as a MacBook. The device is said to run on an iOS fork called realityOS.

With all that in mind, price estimates for the first-gen Apple AR/VR headset seem plausible. Especially considering a new report that says the headset might be as powerful as the M2 MacBook Pro and Air, since Apple will use an M2 processor for the glasses.

Kuo said in previous research notes that the AR/VR headset might cost more than $1,000. Others mentioned price tags going as high as $3,000. The consensus seems to be that the Apple AR/VR headset will be more expensive than most VR gaming headsets right now. At the same time, a price tag of over $1,000 for the first Apple AR/VR headset might be difficult for consumers to swallow.

The cheaper Apple headset will launch in 2025

That’s where Kuo’s newest report comes in.

The analyst penned a blog post on Medium addressing the supply chain for key components of AR/VR headsets. He focused on the Pancake lens that Apple will need for the mixed reality glasses.

Kuo notes that the second-generation Apple AR/VR headset may offer high-end and more affordable models. The second-gen device should launch in the first half of 2025. That’s two years after the first-gen model. Production should start in the second half of 2024.

Apple mixed reality glasses render - bottom view.
Apple mixed reality glasses render – bottom view. Image source: Ian Zelbo

Kuo also notes that Apple may ship 10 million AR/VR headsets in 2025 or 2026. A cheaper price tag will be critical to achieving those numbers. However, the analyst did not offer any price points for the more affordable Apple AR/VR headset.


More Apple coverage: For more Apple news, visit our iPhone 14 guide.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.