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Instagram channels rolling out now, coming soon to Messenger

Published Feb 16th, 2023 12:51PM EST
Instagram logo
Image: Meta

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The parade of all-new features for Instagram continues unabated. On Thursday, Meta CEO Mark Zuckerberg announced on Facebook that Instagram channels are rolling out now, giving users the ability to share news and updates with thousands of followers at once. In order to demonstrate the new feature, Zuckerberg started up a Meta channel where he said he would share the company’s product news first. You can join that channel from your mobile device.

Instagram’s new channels are now available

According to the CEO’s first messages in the Meta channel, Instagram channels will support text, images, polls, reactions, and more. Channel operators will be able to invite guests to collaborate with and host AMAs in the future. In addition to Instagram, Zuckerberg revealed that channels are coming to Facebook and Messenger as well in the coming months.

Instagram Channels
Mark Zuckerberg announces the new Instagram channels feature. Image source: Facebook

When you visit a broadcast channel on Instagram, you’ll see all the messages the channel owner has posted. Much like with a Facebook status, you can long-press on a message to react with an emoji. You can tap a button to see the details of the channel, including any shared posts or media, and there’s also an invite link to the channel you can share.

The company chose a handful of creators to launch channels alongside Meta today. Olympic Gold Medalist Mikaela Shiffrin, AI and AR creator Karen Cheng, meme maker George Resch (aka Tank Sinatra), and a handful of UFC fighters all have their own channels.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.