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Samsung says there are clues hidden in its puzzling Galaxy S7 Unpacked invitation

Updated Dec 19th, 2018 9:12PM EST
Galaxy S7 Unpacked Launch Event
Image: Samsung

A few days ago, Samsung confirmed what we already suspected: it’s planning a special media event for February 21st, one day before MWC 2016 kicks off. The Galaxy S7 will likely be the star of the event, although virtual reality might also play a part in the event, at least according to Samsung’s puzzling Unpacked video teaser.

We won’t try to guess what’s coming at Unpacked in a few weeks, but we will tell you that Samsung has unexpectedly decided to explain many of its past Unpacked keynotes’ invites in a post on the company blog.

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2012 Unpacked: Galaxy S3

The invitation read “come and meet the next Galaxy” featuring “shiny splashes of color” and “natural shapes” that were later found in the Galaxy S3

2013 Unpacked Episode 2: Galaxy Note 3

The big clue for this event was “the white stitching around the invitation,” which was later found on the back of the Galaxy Note 3.

2014 Unpacked: Galaxy S5

The invitation featured nine “colorful icons and plenty of the number 5s,” which matched the style of the new user interface and redesigned icons.

2014 Unpacked Episode 2: Galaxy Note 4

The invitation showed the “sketch of a semi-circle, with several icons laid out around the arc.” When the new Note model was unveiled, the drawing turned out to be a reference to the new Air Command feature.

2015 Unpacked: Galaxy S6 and Galaxy S6 edge

The invitation asked “What’s Next”, featuring a curved design. As we expected last year, that turned out to be the Galaxy S6 edge version of the Galaxy S6.

2016 Unpacked

According to Samsung’s blog, the new Unpacked event is about rethinking “what a phone can do.” The company explains that its teaser video shows someone wearing a Gear VR headset, using VR to open a mysterious box. The hashtag #TheNextGalaxy is also seen in the video.

Samsung doesn’t tell us what’s in the box, or whether the Galaxy S7 is indeed coming to Barcelona later this month. But all its invitations so far contained clues about upcoming phone features. So what’s that 3D cube with blue edges supposed to hint at?

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.