The iPhone won’t be the only Apple product receiving a major upgrade this fall. According to Bloomberg, Apple is planning to unveil a new
Unnamed sources tell Bloomberg that the new
Apple has failed to make as big of an impact in the living room as it has in the pocket (iPhone) or on the desk (Mac) up to this point. A recent survey from Parks Associates shows that Apple lags behind Google, Amazon and Roku when it comes to streaming media player market share, with the install base trending downward from Q1 last year to Q1 2017. Apple’s high prices put it at a disadvantage.
In order to reverse that trend, Apple is going to need to give consumers a reason to pay a premium for the
Third-party apps and content are vital to the success of any streaming device, but Apple is also reportedly going to spend $1 billion on original content over the next year. Carpool Karaoke and Planet of the Apps represent the first in what we assume will be dozens of video projects to come.