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Zynga

Microsoft Zynga Acquisition

Former Xbox boss wanted Microsoft to buy Zynga before leaving to become Zynga’s CEO

July 8th, 2013

Before Don Mattrick surprised everyone with the announcement that he was leaving Microsoft to join Zynga as its CEO, the former Xbox boss was reportedly interested in acquiring the social gaming company. According to Bloomberg, Mattrick met with Zynga founder and then CEO Mark Pincus in 2010 about Microsoft potentially purchasing the company. Microsoft was reportedly interested …

Zynga Mattrick Hire Analysis

Flopville: Despite Mattrick hire, Zynga deemed ‘destined to fail’

July 3rd, 2013

While Wall Street has reacted favorably to Zynga’s hire of former Xbox chief Don Mattrick as its CEO, GigaOM’s Om Malik isn’t having any of it. In a long analysis, Malik makes the compelling case that Mattrick is very unlikely to turn around Zynga’s fortunes mostly because his hiring does nothing to improve the company’s …

Microsoft Reorganization Xbox Boss

Microsoft’s reorganization plan reportedly pushed Xbox boss Mattrick to quit

July 3rd, 2013

Don Mattrick surprised everyone on Monday when he announced that he would be leaving Microsoft to become the CEO of struggling social gaming company Zynga. According to a report from Fast Company, the executive left because he was unhappy with an upcoming reorganization of the company. Earlier reports suggested that Microsoft was planning major changes to …

Zynga OMGPOP Acquisition Analysis

Red Wedding: Zynga stabs the $200 million bride

June 4th, 2013

A year ago, Zynga spent $200 million to buy OMGPOP, the creator of a popular game called Draw Something. Within 48 hours of the acquisition, Draw Something started dropping down the rankings of the United States app charts. By August 2012, the game that had been No. 3 top-grossing app on the iPhone in early …

Zynga Analysis

New twist in the Zynga tragedy

May 2nd, 2013

Soon after its IPO, Zynga’s share price spiked above $15 in early 2012. Very little has gone right since then. Just last month, Zynga issued yet another warning and its share price now hovers just above $3. On Thursday, Zynga’s latest flagship game, Draw Something 2, dropped out of iPhone’s top-10 paid app chart after …

Instagram Zynga Market Share

Instagram gains users in December despite recent uproar as Zynga gets pecked to death by rivals

December 27th, 2012

Zynga (ZNGA), the Facebook (FB) app behemoth, still reigns supreme on its most important platform. But the erosion of its dominant position continues as smaller rivals keep chipping away at its market share. On December 26, Zynga-owned Facebook applications had 267 million Monthly Active Users, down 20 million in two weeks. Far behind it followed Microsoft (MSFT) with …

Facebook, Google tell the government to stop granting patents for abstract ideas

December 11th, 2012

Facebook (FB), Google (GOOG) and six other tech companies have petitioned the courts to begin rejecting lawsuits that are based on patents for vague concepts rather than specific applications, TechCrunch reported. The agreement, which was cosigned by Zynga (ZNGA), Dell (DELL), Intuit (INTU), Homeaway (AWAY), Rackspace (RAX), and Red Hat (RHT), notes the only thing …

Facebook Games

Is Facebook planning to develop its own games? Revised Zynga terms open the door

November 30th, 2012

As Zynga (ZNGA) continues its free fall into irrelevancy with layoffs and its one-hit social games, the gaming company has revised its contract with Facebook (FB) to free it from being “forced to launch games exclusively on the Facebook platform” and “obligated to use Facebook Credits for Zynga game pages,” according to AllThingsD. The change of terms filed with the …