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Draw Something begins to lose its appeal

Dan Graziano
May 2nd, 2012 at 4:15 PM

OMGPOP launched Draw Something on February 6th and within seven weeks, the game soared to 35 million users while serving almost 1 billion ad impressions per day. The turn based Pictionary-style game soon became the most popular Facebook Connect game, beating out Zynga’s Words With Friends, and also the No.1 free app and No.1 paid app on both the iOS App Store and the Google Play marketplace for Android. Zynga noticed the success of Draw Something and quickly acquired OMGPOP and its team for more than $200 million. The sale may have been premature, however, as Draw Something’s user base is beginning to decline, The Atlantic Wire reports. The number of users who play the game on a daily basis has dropped from nearly 15 million users to 10 million, although the number of monthly users has stayed consistent, according to information from App Data. The crumbling daily user figures could spell trouble for Zynga, but it looks like the timing couldn’t have worked out better for OMGPOP, which seemingly managed to cash in at precisely the right time.

[Via The Atlantic Wire]


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