Microsoft’s branding conventions have a long history of being muddled and downright confusing. Remember when Microsoft when crazy with all of its Live branding? There was Windows Live Essentials, Windows Live SkyDrive, Windows Live Sync, and who can forget about Live Mesh. Thankfully, Microsoft, over the past few years, has improved quite a bit in this …
We can’t remember the last time people were this excited about a Microsoft software release. It might have been ahead of the original Windows Phone launch, and we all know how that turned out. With Windows 10, however, Microsoft will look to actually deliver on the hype and apologize to the world for the disaster that …
Microsoft’s product placement strategy for the Microsoft Surface has generally not gone well, but that doesn’t mean the company isn’t winning some genuine converts among the people it’s been paying to use its flagship tablet. If you want an example of this, check out Engadget’s interview with Seattle Seahawks star quarterback Russell Wilson, who explains …
Microsoft has made a lot of improvements to its Surface tablets ever since they launched in 2012. However, the marketing for the device has remained criminally awful and the ad that popped up on my TV during football yesterday might have been the single most annoying ad ever made by anyone.
After taking hits at Apple products including the iPad and the MacBook Air in previous Surface Pro 3 TV ads, Microsoft is back with a Christmas-themed commercial in which it highlights the main advantages the Surface Pro 3 has over the MacBook Air.
When you consider how often we see Microsoft Surfaces on our televisions versus how many are actually sold, you really have to question whether Microsoft’s big spending on such product placement is worthwhile. This is especially true when such product placement backfires in hilarious ways, such as when NFL announcers refer to the Surface tablets …
After suggesting a few weeks ago that Microsoft might be interested in discontinuing its underperforming Surface Pro line of products — a report Microsoft has vehemently denied — Digitimes now says the company might be working on even bigger Surface Pro models than the 12-inch Surface Pro 3 released a few months ago.
Benchmark scores for the iPad Air 2 have started coming in and as you’d expect they’re very impressive so far. But let’s put this into context: How do the Geekbench scores for the iPad Air 2 stack up against rival tablets? As you’ll see in a comparison chart made by Laptop Mag, the iPad Air 2 …
There are times when Digitimes offers up interesting and accurate information, particularly when it comes to supply chain news. There are other times, however, when it seems as though its writers have spent all week taking part in a $300,000 crack party. That said, between reporting that Apple plans to merge iOS and OS X …
Microsoft has managed to build a sort-of-working cardboard version of the Surface Pro 3 tablet/laptop hybrid, sending units to schools in Australia as part of its Surface Pro 3 international launch celebration.
