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Microsoft refutes ridiculous rumor that it wants to kill the Surface

Published Oct 9th, 2014 1:14PM EDT
Is The Microsoft Surface Dead? No

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There are times when Digitimes offers up interesting and accurate information, particularly when it comes to supply chain news. There are other times, however, when it seems as though its writers have spent all week taking part in a $300,000 crack party. That said, between reporting that Apple plans to merge iOS and OS X earlier this week and reporting that Microsoft plans to kill its Surface line of tablets, Digitimes this week has reached a level of insanity that could only be matched by Gene Munster on a bad acid trip.

FROM EARLIER: Microsoft reportedly wants to kill its Surface tablet line

Per ZDNet, Microsoft on Thursday reiterated its commitment to its Surface tablets in a blog post that emphasized the Surface is “here to stay.”

“At Microsoft, we believe in the future of mobile computing, and with Surface, we have brought a unique perspective to market that meets the needs of many mobile professionals, businesses, educational institutions and government organizations,” Microsoft writes. “We hope this post has addressed questions from the business community and we are excited to see how Surface’s presence in the commercial space keeps growing. Thank you for continued feedback and support.”

Even without Microsoft’s renewed commitment, however, it seemed pretty obvious that the company was not going to just give up on the Surface. Microsoft is making a transition to a more mobile world and the company (understandably) doesn’t trust many of its OEM partners to create the kind of high-quality hardware that best showcases its new operating system.

This has always been the chief reason Microsoft decided to build its own tablets in the first place: To serve as a benchmark for other OEMs to build quality hardware around the newest versions of Windows. The idea that Microsoft would just toss this away and hope that (shudder) HP would be able to maintain high standards is something that’s almost impossible to believe.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.