This is how people decide what to binge-watch next on Netflix and Hulu
Now that the weekend is at hand, for many people it means the resumption of binge watching the TV shows that are stacking up in …
Nielsen
Latest Nielsen
More than 50% of U.S. mobile users own smartphones
The majority of mobile subscribers in the United Stated now own a smartphone according to the latest numbers from Nielsen. The research firm found that …
Album sales jump in U.S. for the first time since 2004
Album sales in the United States jumped 3% during 2011 according to one report. That may seem like minor growth, but it is actually the …
Smartphone penetration skyrockets in 2011, iPhone becomes No.1 handset
Smartphone penetration over the past two years has exploded, jumping from just 18% in the third quarter of 2009 to 44% during the three-month period …
Game console owners stream more video content than ever before
New data from Nielsen suggests that console owners are using their Xbox 360, PS3 and Wii game consoles to stream video content more than ever …
Facebook tops Google’s own offerings to become most popular Android app
Beating out popular own-brand apps like Google Search, Gmail, Google Maps and YouTube, Facebook holds the title as the most actively used Android app. Market …
Nielsen: Android extends smartphone platform lead, Apple still top vendor
Android further cemented its position as the most widely used smartphone operating system in the United States over the past three months according to new …
iPad most wanted holiday gift among young children, study finds
If you have children aged 6-12 in your family, chances are they want an iPad, iPod touch or an iPhone for the holidays. According to …
Typical iPad buyers are pet owners, males and gamers, study says [infographic]
Men, pet owners and gamers are the most likely consumers to purchase an iPad, a new infographic from Bluekai reveals. Bluekai compiled data from Comscore and …
Nielsen: AT&T smartphone users more likely to be satisfied than users on other carriers
A recent Mobile Insights report from research firm Nielsen suggests that AT&T customers are more satisfied with their phones than any other carrier customer in …
Android adoption doubled iOS over past three months, Nielsen finds
Twice as many consumers in the U.S. purchased Android smartphones compared to Apple’s iPhone over the past three months, according to new data just released …
Who says men don’t ask for directions? Maps is top Android app for men, Facebook for women
Market research firm Nielsen on Tuesday revealed the 20 most popular Android applications in the United States. Using data obtained from metered device usage as …
Nielsen: Android takes 40% of U.S. smartphone market in July; iOS flat, RIM down a point
Google’s Android platform gained once again during the three-month period ending in July, increasing it’s share by 1% over second-quarter totals to grab 40% of …
Nielsen: Tablet and eReader adoption accelerated among older users, women in Q2
Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011, according to new findings from market research firm …
Most Android apps sit idle, top-50 apps make up 61% of all usage, Nielsen finds
Nielsen on Thursday ushered in a new era of mobile device usage reporting brought about by customer metering software installed on thousands of iOS and …
Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds
Developers looking to attack mobile app segments where they might have the best chance of scoring big with smartphone users would be well served to …
iPhone, Android gain U.S. share in May, BlackBerry falters
Apple and Google both gained smartphone share in the U.S. last month according to new data from Nielsen. The research firm on Thursday released a …
Smartphone data usage jumps 89% in the U.S., Android users still biggest gluttons
The Nielsen Company on Friday released its latest findings regarding smartphone data usage and as expected, data consumption continued to increase at an explosive pace …
Android’s U.S. smartphone OS market share plateaus in latest Nielsen report
According to new data released by Nielsen on Tuesday, Android’s market share has hit a plateau in the United States. Android remains the most popular …
Android now 'most wanted' smartphone platform, Nielsen finds
The Nielsen Company on Tuesday released the findings of its latest smartphone survey, which asked respondents planning to purchase new smartphones which platform they intended to patronize. …
comScore, Nielsen proclaim Android as U.S.’s most popular smartphone operating system
Android has already assumed its position on top of the global smartphone totem pole, and now, according to two separate analytics firm, it has seized the top …
The ‘race’ for smartphones: Nielsen examines ethnicity and mobile
Have you ever wondered which ethnicity purchases the most smartphones (by percentage) in the U.S.? And of those devices purchased what operating system is most popular within each …
Nielsen: Apple maintains U.S. market share lead in November; Android closing in fast
Nielsen released its November 2010 smartphone market share data for the U.S. on Monday, and highlighted two main observations along with its report. First, Apple’s …
U.S. teens average 3,339 text messages per month
Have any teens in your household? If you do, you may or may not be surprised to know that U.S. teens, on average, send 3,339 …
Nielsen: U.S. digital music sales flat in 2010
According to analytics company Nielsen, digital music sales in the United States were flat during the first half of 2010; showing no positive growth from 2009. …
Research concludes that tiered data plans are a win for consumers
FierceWireless has a great article in which Roger Entner from The Nielsen Company breaks down smartphone data usage obtained from 60,000 cellphone bills. Apart from …
