AT&T was relatively early to the internet TV market, introducing DirecTV Now all the way back in 2016, months before Google would launch YouTube TV and Hulu would add a live component to its streaming service. A few years later, things got complicated when DirecTV Now became AT&T TV Now, and then AT&T TV was …
AT&T has been accused in a lawsuit of some pretty shady tactics meant to help the company boost the subscriber numbers for its streaming TV initiative formerly known as DirecTV Now. These tactics include leaning on employees to create fake users for the service and adding multiple “fake” accounts to a real customer’s phone number, …
Earlier this year, AT&T’s streaming service DirecTV Now got all grown-up with the addition of a cloud DVR. Well, actually, it was more like hitting puberty than full adulthood — the Cloud DVR service DirecTV Now introduced in May was just a beta, not a fully-fledged feature. But now, AT&T is ready to roll out …
While cord-cutting is doing an admirable job of decimating the profits of the major pay TV operators, AT&T is having some quiet success with its plan to fight back. DirecTV Now, AT&T’s signature $40-a-month streaming service that has been around for nearly two years, is still adding subscribers like crazy. According to some estimates, DirecTV …
As we’ve documented at great lengths in the past, the cord-cutting phenomenon is accelerating rapidly, and showing no sign of slowing down any time soon. Record numbers of subscribers are cutting the cord every year, which has the cable industry scrambling to find a solution. AT&T, which owns satellite TV provider DirecTV as well as …
People are ditching cable and signing up for live-streaming services at an unprecedented rate right now. It’s a mixed bag for the industry: Although the two most popular streaming services are actually owned by traditional pay TV companies, the profit that those companies make from live-streaming services pales in comparison to the cable cash cow. …
DirecTV Now, AT&T’s cable-replacement streaming service, has been adding users like no tomorrow. Since launching in November 2016, it’s added over 1.5 million subscribers, making it the second-biggest live-TV streaming service. But that success comes at a cost to AT&T: Its revenue and operating income for pay TV is down massively, because the $35-a-month subscription …
Thanks to AT&T’s successful merger with Time Warner, your favorite wireless company certainly isn’t just a wireless company any more. AT&T has fingers in more pies than you can count, and the key to making its new (and newly indebted!) business successful is by pushing all of its services to all possible customers. For AT&T …
The writing is most decidedly on the wall for traditional cable packages. Existing subscribers are hemorrhaging by the month, young people aren’t signing up in the first place, and cheaper streaming alternatives offer the same features (or better!) for far less money. Cable companies, unsurprisingly, are hoping to keep their self-described “cash cow” going during …
There are many, many things to dislike about traditional cable, but one of the most outdated is probably the DVR technology. At a time when all your smartphone pictures are seamlessly synced across devices, anything you record from TV lingers in a hard drive, only accessible by sitting in front of your TV and pushing …
