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DirecTV Now

DirecTV Now numbers

Lawsuit accuses AT&T of shady attempt to pump up DirecTV Now numbers

September 17th, 2019

AT&T has been accused in a lawsuit of some pretty shady tactics meant to help the company boost the subscriber numbers for its streaming TV initiative formerly known as DirecTV Now. These tactics include leaning on employees to create fake users for the service and adding multiple “fake” accounts to a real customer’s phone number, …

DirecTV Now vs Sling, Hulu

Why did cord-cutting just get more expensive?

July 4th, 2018

People are ditching cable and signing up for live-streaming services at an unprecedented rate right now. It’s a mixed bag for the industry: Although the two most popular streaming services are actually owned by traditional pay TV companies, the profit that those companies make from live-streaming services pales in comparison to the cable cash cow. …

DirecTV Now price vs competition

DirecTV Now gets a price hike so AT&T can stop losing so much money

July 2nd, 2018

DirecTV Now, AT&T’s cable-replacement streaming service, has been adding users like no tomorrow. Since launching in November 2016, it’s added over 1.5 million subscribers, making it the second-biggest live-TV streaming service. But that success comes at a cost to AT&T: Its revenue and operating income for pay TV is down massively, because the $35-a-month subscription …

AT&T streaming DirecTV Now vs satellite

AT&T is making streaming as complicated as cable

May 17th, 2018

The writing is most decidedly on the wall for traditional cable packages. Existing subscribers are hemorrhaging by the month, young people aren’t signing up in the first place, and cheaper streaming alternatives offer the same features (or better!) for far less money. Cable companies, unsurprisingly, are hoping to keep their self-described “cash cow” going during …