AT&T is going big with Nokia’s Lumia 900, but reports of a $150M marketing blitz are inaccurate
Nokia’s new Lumia 900 smartphone is getting a huge push at AT&T, but the carrier’s marketing budget for the new flagship Windows Phone won’t quite …
Advertising
AT&T will spend more promoting the Lumia than it did on Apple’s iPhone [updated]
In the coming months, AT&T will spend as much as $150 million to help promote Nokia’s latest flagship smartphone, the Lumia 900. According to Ad Age, …
Samsung planning mobile ad platform to rival Google and Apple
Samsung on Tuesday confirmed that it is teaming up with OpenX Technologies to create a mobile ad platform that will rival Google and Apple, The …
Samsung’s ‘brilliant’ Galaxy Note ad named most effective in U.S. [video]
Samsung’s Galaxy Note “phablet” is a hit, with the company having sold more than 5 million units to end users around the world. While Samsung …
Australian court finds Google guilty of misleading consumers
An Australian court on Tuesday ruled that Google engaged in “misleading and deceptive” advertising practices, Reuters reported. The court said that between March 2006 and …
Nokia takes aim at Apple’s iPhone with new viral campaign [video]
Nokia launched a viral advertising campaign this past weekend to support the launch of its upcoming Lumia 900 smartphone. A website called Smartphone Beta Test …
Apple offers refunds to duped iPad buyers in Australia
Apple’s hot new iPad tablet has been a massive global success. The company recently announced that it sold more than 3 million new slates in …
Google wants to listen to your phone calls to promote ads
Google is attempting to file a patent that would thrust smartphone users into Orwell’s “1984.” TheNextWeb reported on Wednesday that the search giant is looking to …
Former Google exec: Larry Page ruined Google
Former Engineering Director at Google and current Partner Development Manager at Microsoft James Whittaker on Tuesday published a lengthy piece explaining why he chose to leave …
Apple sued over ‘misleading and deceptive’ Siri ads
Apple is being sued in New York by Frank Fazio, who claims that Apple falsely advertises Siri as a responsive and helpful when in fact the …
‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February
Research In Motion’s increased marketing efforts centered around its “Be Bold” campaign in North America have not paid off according to Canaccord Genuity. Sales of …
Samsung Galaxy S III launch reportedly confirmed for April
The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, …
How to stop Google ads from tracking you on the web
It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing …
Apple’s iOS accounts for 35% of mobile ad impressions in January, passes Android
InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks …
With iAd still struggling, Apple again slashes minimum spend
In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns …
RIM’s recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January
When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the …
RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, …
Can these four superheroes rescue RIM?
Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the …
Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple
Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. …
Google reports solid Q4 growth but misses revenue, EPS estimates
Google on Thursday reported solid growth in the fourth-quarter of 2011, but the company missed earnings estimates and shares of Google stock took a hit …
AT&T’s Nokia Ace to receive $100 million marketing push
Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches …
Apple planning media-related New York City event for end of January [updated]
AllThingsD is reporting that Apple is planning a media-related event that will take place at the end of January. It’s said that the event won’t …
The tablet Apple tried to stop
For all the trouble Apple’s aggressive litigation strategy has caused Samsung, the South Korea-based electronics giant has finally found a way to make the pricey …
Apple may be tweaking policies in effort to attract advertisers to iAd
Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more …
4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds
It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A …
Verizon tweaks privacy policy; starts sharing your location, web history and more with advertisers
Verizon Wireless began alerting its customers of changes to its official privacy policy on Friday. The carrier confirmed it will now use information for “private …
China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September
China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end …
Microsoft's Windows Phone GM quits to launch own company
Microsoft’s General Manager of the Windows Phone Developer Experience on Monday announced that he is leaving Microsoft to launch a start up. Kindel did not …
Hulu mulls ad-free option in addition to standard, Plus plans
Hulu has confirmed that it is considering a third subscription option that would allow users to stream ad-free TV shows and movies for a higher …
Google reports Q2 earnings; stock soars as revenue, EPS crushes the Street
Shares of Google stock jumped more than 10% in after-hours trading following the Internet giant’s second-quarter earnings report. “We had a great quarter, with revenue …
