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How Facebook’s new ‘reactions’ buttons will change your Facebook experience

Facebook Adds Reactions Buttons Emoji

Great news for anyone who’s ever wanted to post a different reaction other than “liking” a friend’s Facebook status — starting today, you’ll be able to express a much wider range of emotions. Facebook has started rolling out its new “reactions” buttons that let you respond to your friends’ posts using an assortment of emoji that offer a range of expressions for laughing, happiness, surprise, sadness and anger. It will also give you the option to tell someone you “love” their post.

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Here is the emoji bar that some users will see starting today and that will gradually arrive on all users’ Facebook pages over the next few days:

All the faces will be fully animated and they’ll look the same on the site everywhere in the world.

Interestingly, Facebook told Bloomberg earlier this year that it rejected adding a simple “Dislike” button like the one that’s available on YouTube because they were worried about it generating too much negativity. Given that the YouTube comments sections are generally a cesspool of nastiness, that’s not an unreasonable concern.

Of course, there’s also a business benefit to Facebook’s new reaction bar, as it will give advertisers a more granular and nuanced look at how people are reacting to their content. And we all know how much Facebook just loves helping advertisers get a better understanding of its users

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.