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T-Mobile USA CMO issues public plea for Apple’s iPhone

Updated Dec 19th, 2018 7:30PM EST

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T-Mobile’s chief marketing officer Cole Brodman recently published a letter on the company’s official blog addressing customers and discussing the carrier’s view on the iPhone. At first glance, it reads like a simple breakdown as to why T-Mobile doesn’t offer the iPhone. Brodman’s explanation of T-Mobile’s current iPhone situation, however, also reads a bit like a plea to Apple. “Today, there are over a million T-Mobile customers using unlocked iPhones on our network,” Brodman explains. “We are interested in offering all of our customers a no-compromise iPhone experience on our network,” he added, suggesting that Apple and T-Mobile have not been able to reach an agreement that would allow T-Mobile to sell the phone directly. Read on for more.

“Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up,” Brodman said. He then noted T-Mobile’s current focus on Android smartphones, such as the newly announced HTC Amaze and Samsung Galaxy S II, and its expanding 4G network. “We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone,” he argued. That comment is open for debate, and Brodman’s comments certainly suggest T-Mobile will not be among the carriers to offer the next-generation iPhone, which Apple will reveal on October 4th.