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Sprint boots four execs, restructures enterprise and consumer businesses

Updated Dec 19th, 2018 7:41PM EST

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Sprint’s CEO Dan Hesse said in a note to employees Friday that Sprint will merge the marketing and sales teams of its enterprise and consumer businesses into one body. Hesse said the carrier is restructuring in an effort to better streamline its operations, Reuters reported on Friday. As a result, Sprint is also removing four executives from their roles with the firm. “As the wireless market has evolved, the lines between consumers and businesses have blurred,” Hesse said, according to a note to employees obtained by Reuters. “We believe that we no longer need to support two separate business units, and that it is more logical now to evolve to unified marketing and sales organizations. Because of the enormous investments we’re making this year in Network Vision and in the iPhone, we need to consistently be looking for ways to be more efficient.” Sprint’s chief marketing officer Bill Malloy will run the merged marketing and sales unit. Sprint has decided to remove the president of its consumer services group, Bob Johnson, the president of its integrated solutions group, Danny Bowman, the senior vice president of its corporate development and spectrum, Chris Rogers, and the senior vice president of consumer marketing, John Carney.