Apple’s (AAPL) iPhone is starting to look a bit dull, and if the Cupertino, California-based company doesn’t manage to spice up the displays in its next iPhone, it may find itself falling behind chief rival Samsung (005930). A report from Korean language news site etnews states that Samsung has begun producing next-generation OLED display panels that tout a staggering pixel density of 350 ppi. The Retina display on Apple’s iPhone 4S features 326 ppi and the panel on Apple’s new iPad sports 264 pixels per inch. According to, Samsung achieved the feat using Fine Metal Mask technology, and it can “quickly apply this production process to their current AMOLED fabs.” In other words, we may soon see Samsung smartphones featuring screens with industry-leading clarity in addition to the amazing color reproduction they already achieve.



Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.