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Samsung opens fire at iPhone 5 in new attack ad

Samsung (005930) isn’t even waiting for Apple (AAPL) to launch the iPhone 5 before taking aim at the new smartphone in a new run of attack ads. The first such advertisement appeared in newspapers on Sunday, comparing a sampling of iPhone 5 specs to a significantly larger list of Galaxy S III features. Under the heading “It doesn’t take a genius,” Samsung’s aim is to communicate that its flagship Android smartphone outclasses the iPhone 5 in a number of key areas including display size and quality, RAM, available storage and battery life. Apple’s iPhone 5 launches this coming Friday at 8:00 a.m. local time and the Samsung Galaxy S III went on sale in the U.S. in early July. Samsung’s full ad can be seen below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.