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Samsung looks past Apple, takes aim at BlackBerry

Zach Epstein
February 22nd, 2013 at 8:40 AM
Samsung Enterprise Business

While BlackBerry (BBRY) lets its enterprise guard down to focus more on wooing the consumer market, Samsung (005930) appears poised to attack the enterprise market and pick up where BlackBerry left off. The Wall Street Journal on Friday followed up a Reuters report from last month, stating that Samsung is readying a full-scale attack on businesses using momentum from its massive success in the consumer market.

The paper states that Samsung has “hired dozens of executives and salespeople from rivals and from mobile-security companies, while investing in other smaller, mobile security and data firms.” An earlier report suggested that Samsung plans to unveil its own enterprise platform next week that will compete with BlackBerry 10, however the Journal claims Samsung is focused on convincing companies that its Android-powered smartphones are already just as secure as BlackBerry devices.

According to the report, Samsung bosses in South Korea have made enterprise sales a “top three priority.”

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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