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Samsung looks past Apple, takes aim at BlackBerry

Published Feb 22nd, 2013 8:40AM EST
Samsung Enterprise Business

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While BlackBerry (BBRY) lets its enterprise guard down to focus more on wooing the consumer market, Samsung (005930) appears poised to attack the enterprise market and pick up where BlackBerry left off. The Wall Street Journal on Friday followed up a Reuters report from last month, stating that Samsung is readying a full-scale attack on businesses using momentum from its massive success in the consumer market.

The paper states that Samsung has “hired dozens of executives and salespeople from rivals and from mobile-security companies, while investing in other smaller, mobile security and data firms.” An earlier report suggested that Samsung plans to unveil its own enterprise platform next week that will compete with BlackBerry 10, however the Journal claims Samsung is focused on convincing companies that its Android-powered smartphones are already just as secure as BlackBerry devices.

According to the report, Samsung bosses in South Korea have made enterprise sales a “top three priority.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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