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Samsung blows past Apple to take No. 1 smartphone spot in Q3

Zach Epstein
October 28th, 2011 at 10:01 AM

Following Samsung’s third-quarter earnings report on Friday morning, the South Korea-based electronics giant is now confirmed to have passed Apple to become the top smartphone vendor in the world by volume. Reports from last week suggested Samsung had bested Apple’s stalled smartphone shipments during the September quarter to take the No. 1 spot, and now Samsung has confirmed that it surpassed the 17.1 million iPhones Apple shipped by a wide margin. Read on for more.

Headed by the company’s popular Galaxy S II line of handsets, Samsung shipped 27.9 million smartphones last quarter, nearly 10 million units better than Apple’s performance by volume. Apple spent just one quarter as the world’s top smartphone vendor when it shipped 20.34 million iPhone handsets in the second quarter of 2011. Samsung first began selling smartphones just last year and it has already become the global leader.

According to market research and consulting firm Strategy Analytics, Samsung’s stellar quarter drove huge growth in worldwide smartphone sales. “Global smartphone shipments grew 44 percent annually to reach a record 117 million units in Q3 2011,” Strategy Analytics Senior Analyst Alex Spektor said in a press release. “Samsung shipped 28 million smartphones and overtook Apple to become the world’s largest smartphone vendor by volume with 24 percent market share. Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”

Samsung reported an operating profit of 4.25 trillion won in the third quarter as smartphone shipments quadrupled the same period last year.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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