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NPD: Video game sales slide 5% in January, hardware down 8%

Zach Epstein
February 18th, 2011 at 9:24 PM

Industry watcher NPD Group says sales of video game software in the U.S. declined by 5% year-over-year in January 2011, totaling $576 million. Console sales were down 8% to $324 million. On the back of continued strong sales of the Microsoft Kinect and PlayStation Move motion-based controllers, sales of video games accessories increased 6% year-over-year to $235 million. The only console to see growth in January was Microsoft’s Xbox 360, which sold 381,000 units — a 14.1% increase year-over-year. NPD ranked January’s software title sales as follows:

  1. Call of Duty: Black Ops (Activision Blizzard) – Xbox 360, PS3, Wi, DS, PC
  2. Just Dance 2 (Ubisoft) – Wii
  3. Dead Space 2 (Electronic Arts) – Xbox 360, PS3, PC
  4. Little Big Planet 2 (Sony) – PS3
  5. Zumba Fitness: Join the Party (Majesco) – Wii, Xbox 360, PS3
  6. NBA 2K11 (Take-Two Interactive) – Xbox 360, PS3, PSP, Wii, PS2, PC
  7. Assassin’s Creed: Brotherhood (Ubisoft) – Xbox 360, PS3
  8. Dance Central (MTV Games) – Xbox 360
  9. Michael Jackson The Experience (Ubisoft) – Wii, DS, PSP
  10. DC Universe Online: The Next Legend Is You (Sony) – PS3, PC

Overall, the U.S. gaming industry took in $1.14 billion excluding PC sales — a 4% slide versus the same month in 2010.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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