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Mac sales slow in April according to NPD

Sales of Apple’s Mac line of personal computers slowed in April, leaving a question mark for analysts who have lofty expectations of Apple computers in the June quarter. Industry tracker NPD Group on Monday issued its estimates for Mac sales in the month of April. While the firm found that sales did grow compared to the same month last year, growth has slowed substantially. NPD says Apple shipped 9% more Mac computers in April 2011 than it did in the same month last year, but analysts are expecting shipments for the full quarter to jump 22% over 2010 to 4.2 million units. The decrease in growth is attributed to the fact that Apple refreshed its MacBook Pro line in the middle of April last year, but analysts obviously accounted for that when issuing estimates for Apple’s fiscal third quarter.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.