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Live from Sony's Google TV event!

Published Oct 12th, 2010 5:33PM EDT

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Hey, hey! We’re here at Sony’s GoogleTV event ready to see what the two companies have in-store for us. Hit the break for the live blogging action.

5:25 PM: We’re here and seated waiting for Sony to start the event. The event ambiance is pretty rockin’ — super clean, white sofas, white leather wrapped bar — nuts.

5:28 PM: Almost there, folks.

5:34 PM: Sony Exec is on stage talking about the world’s first HDTV powered by Google TV. Today is the launch of Sony Internet TV. “It puts you in the driver’s seat and let’s you continuously search for content across multiple sources.” Sony internet TV offers a progrssive internet experience with infinite posibilties.

5:35 PM: We’re ver proud to be the pioneers of this new category. Presale for Sony Internet TV products is now available through Today we’re launching two solutions. Sony Internet TV and Sony Internet TV Blu-ray Disc player.

5:36 PM: what’s an Internet TV experience without an intuitive and comfortable remote. Based on the leaked photos and this photo, well, we’ll leave the judgment up to you.

5:38 PM: You never need to boot up the laptop. It’s as easy as browsing from your PC, but it’s on your large screen. Sony introduced cutting edge. Sony delivers the full internet based internet experience directly on your living room. In n effort to grow our television business we will continue to combine our hardware expertise, and now the Android OS to create compelling and attractive TV experiences.

5:39 PM: Mike Abary, SV of Sony’s Home Division is now on TV demoing the product. Here is Sony’s first Internet TV. And, it looks like a TV! “The world’s first TV powered by Google TV. In the history of consumer eleectronics this is a pretty big one, and we’re proud to be a pioneer of this entertainment category. We are creating the new TV revoluton.”

5:42 PM: “Watching regular TV with regular apps is so 2009”

5:42 PM: Time spent watching TV while on the PC is up 10%. Time is right for the new revolution. Hardware info now… four models ranging from 32″-46″ in price from $599-$1,399. Also, if you just bought a new TV, there is a Blu-ray integrated box for $399. We’re incorporating components in CE devices that you wouldn’t normally see. They have to perform to capture the content on the internet. We have an Intel Atom processor as well a 8GB of storage. Mike is talking about the remote now, or what Sony likes to call, “a unique remote.” The design of this remove control is beautiful. It belongs in the living room. See how it feels, it feels natural. We’ve incorporated design elements from other successful remote controllers in the Sony remote portflio.

5:45 PM: Some design elements were borrowed from the PS3. There is a full QWERTY keyboard, and when you’re searching on TV, you need input. There is a mouse function built in, control your DVR and Blu-ray player, single remote for all of the functions that are necessary in the living room.

5:46 PM: Ease of use for the consumer. Software and services: it incorporated the Google TV platform and the Chrome browser. Search is a function of these unique products, and while search is available on other products, not lke this. Search across your DVR, TV, and across the web. The TV is fully personalized b bookmarking your favorites.

5:47 PM: Apps are important. There are some installed out of the box. CNBC, Netflix, Napster, NBA, etc. Other competitors that have closed access to the internet

5:49 PM: They are now walking us through the new product — demo time! He’s showing Food Network and how he’s watching live TV, and he doesn’t want to watch what’s on Food Network. He wants to watch Man Vs. Food, his favorite show. He hits the search button on the remote, types in man v. food, and showing the results.

5:54 PM: Demo is over, he hopped around from live TV to Google Maps, to the browser, and even sent a Tweet.

5:55 PM: The people that care about this product is the same audience that’s already using a PC and TV.

5:55 PM: Preorder now, available in Sony Style stores this weekend. This is the only Internet TV with Google TV available for the holidays.

6:03 PM: We’re checking out the TVs and devices — stay tuned for our hands on post!

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.