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Layar augmented reality browser now a reality on Android; coming soon to iPhone

Zach Epstein
August 18th, 2009 at 5:39 PM

Ok, seriously… Layar kicks ass. Big time. Sure you look ridiculous swinging your phone around to see which new icons jump onto the screen, but it’s totally worth it. For those who haven’t yet heard of Layar, here’s how it works: Using the camera on your Android handset, Layar displays the world around you with an added layer of location-based content on top. So if you search Google or Yelp for a restaurant, the Layar browser will plot results in a 3D layer above the live video displayed on your screen from your camera. But it gets better. Layar is actually a platform more than anything else, so a number of third-party developers have jumped on board to provide their own layers (or Layars). Currently available content includes Flickr, Wikipedia, Yelp, Google local search, Qype, Britekite, Twitter and more. With Layar’s recent announcement, the augmented reality browser is now available globally on the Android OS — it even ships pre-installed on the Samsung Galaxy in the Netherlands. What’s more, the company is already eying the iPhone 3GS and plans to have its browser ready for the handset some time next year. In the meantime, Android users need to hit the Android Market ASAP to snag Layar. Hit the jump for a pair of demo videos.

[Via RWW]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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