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Fans now lining up in Japan for Apple’s new iPhones – more than a week before launch

Published Sep 11th, 2013 12:20PM EDT
iPhone DoCoMo Launch

We’re still more than a week away from the iPhone 5s and iPhone 5c’s release on September 20th, but that’s not stopping eager Apple fans in Japan from lining up to be among the first to purchase the new phones. Agence France-Presse reports that excited iPhone fans began lining up in Tokyo on Wednesday in anticipation of the new iPhone models’ release — which won’t happen for another nine days. “I’m glad to have secured first place,” Tetsuya Tamura told AFP. “Being here gets my adrenaline going. I am using up my annual leave to be here, but getting the first handset will make it all worth it.” As silly as that sounds, lines in New York already began forming last week. Apple announced on Tuesday that Japan’s largest carrier NTT DoCoMo will begin offering its new iPhones for the first time this year, and it’s about time — AFP notes that DoCoMo has lost 3.5 million subscribers since rival carrier SoftBank began selling the iPhone in 2008.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.