In his piece, Burrows lists six reasons that Samsung should “fear” the iPhone 6, headlined by the obvious fact that Apple is now finally trying to compete with Samsung in the market for smartphones that have displays of 5 inches or bigger.
However, there are other less obvious reasons for Samsung to worry, such as Apple’s plans to lock users into its ecosystem through its mobile payments platform that it will unveil with the device.
“Apple has a better chance to change consumers’ behavior than Google, which has struggled to convince hardware makers, mobile carriers and stores of Google Wallet’s worthiness,” Burrows writes. “Apple has 800 million credit and debit cards on file with customers who have purchased items through iTunes.”
Burrows goes on to acknowledge that Apple may have some trouble getting people to trust Apple to keep their financial information safe in the wake of the major iCloud-related hack from earlier this week but concludes that “if Apple executes well, it will be far more difficult for Samsung to wrest iPhone customers away.”
To read the rest of Burrows’ reasons for why Samsung should fear the iPhone 6, click the source link below.