AT&T and Best Buy have reportedly slashed the BlackBerry Z10’s price in an effort to bolster weak sales. The Wall Street Journal on Friday reported that beginning immediately, AT&T and nationwide retailer Best Buy have dropped the Z10’s price to just $49.99 on contract, down from its launch price of $199.99. The report also notes that Verizon Wireless is now offering the device for $99.99 on contract. While price drops are standard in the mobile market, a 75% cut so soon after a device launches is never a good sign and The Journal says that sales of the device have not been strong thus far. BlackBerry recently posted dismal Q2 results and said that it shipped 2.7 million BlackBerry 10 smartphones in the quarter, missing most estimates.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.