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BlackBerry reportedly slashes Z10, Q10 production in half as sales slow

Published Jul 16th, 2013 12:10PM EDT
BlackBerry Q10 Z10 Sales

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BlackBerry posted fiscal first quarter results that missed analysts’ estimates by a wide margin. The company’s surprise loss was obviously troubling, but even more so was the fact that BlackBerry 10 device shipments came in at 2.7 million units, missing consensus figures by a wide margin despite the fact that this was the Z10’s first full quarter of sales and the quarter in which the Q10 launched. Following the company’s results, Jefferies & Co. analyst Peter Misek is now reporting that BlackBerry has slashed combined Z10 and Q10 orders to 1 million units per month, a 50% cut from the 2 million units BlackBerry had on order each month. In a note picked up by Barron’s, Misek says he’s not surprised by the cut at all, but rather is surprised that BlackBerry had previously “raised build plans at the end of May despite the worsening sell-through in the back of the month.” Misek still has a Buy rating on BlackBerry shares with an $18 price target.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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