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Beats Audio to acquire MOG streaming music service

Beats Audio, the company behind the popular Beats by Dr. Dre line of over-ear and in-hear headphones, is reportedly planning to acquire subscription music service MOG. The deal was first reported by Business Insider and then reaffirmed by AllThingsD on Tuesday. Founded in 2005, MOG is a service similar to Spotify, Rhapsody and Microsoft’s Zune. It makes use of a freemium model and allows subscribers to stream unlimited music to a computer, tablet or smartphone. At last count, MOG touted more than 500,000 active users. Taiwan-based smartphone vendor HTC is the majority owner of Beats Audio and if the reports pan out, it is possible that the subscription music service will be incorporated into HTC’s Sense suite of software and services. The terms of the deal have not been reported.

Read [Business Insider] Read [AllThingsD]

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.