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Apple Store goes down ahead of iPad 2 announcement

Like clockwork, Apple’s online store has been brought down as the team in Cupertino prepares the new pages tablet fans around the world having been waiting for. The Apple Store went down shortly after 10:00AM ET, and we don’t expect it to come back up until shortly after 1:00PM when Apple finally lets the cat out of the bag — not that’s it has really been in the bag for the past few months. Stay tuned to BGR for all the latest iPad 2 news as it breaks.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.