Click to Skip Ad
Closing in...
  1. Prime Day Fire TV Deals
    12:56 Deals

    Amazon’s early Prime Day smart TV deals are unreal, including a 70″ 4K Fire TV…

  2. Prime Day Deals
    10:03 Deals

    Prime Day starts Monday – but these amazing Prime Day deals start now

  3. Best Smart Home Devices 2021
    08:45 Deals

    10 smart home devices on Amazon you’ll wonder how you ever lived without

  4. Amazon Deals
    10:30 Deals

    Today’s top deals: Free $15 Amazon credit, $530 70″ TV, $4 smart plugs, $8 sma…

  5. Amazon Gift Card
    08:06 Deals

    Free money from Amazon: Last chance to get $25 before Prime Day 2021




Apple Music is now 15 million users strong

September 22nd, 2015 at 8:45 PM
Apple Music Subscribers

The number of Apple Music trial subscribers has reportedly increased by about 36% in just the last six weeks. According to a report in the New York Post, there are now 15 million people subscribed to Apple’s nascent music service, a sizable bump from the 11 million figure Apple quoted in early August.

The report further adds that about half of Apple Music users haven’t turned off the service’s auto-pay toggle, the obvious implication being that Apple may soon have a significant number of paying subscribers.

DON’T MISS: iOS 9 ‘Slide to Upgrade’ issue: How to fix a frozen iPhone or iPad

By way of comparison, Spotify now has 75 million active users, of which 20 million are paying subscribers. That being the case, if a hypothetical 40% of current Apple Music subscribers decide to stick with the service after their free trial expires, Apple will have 6 million paying members for a service that didn’t even exist three months ago. Coupled with the recent launch of iOS 9, not to mention the impending iPhone 6s launch, it stands to reason that the number of folks opting to give Apple Music a spin will increase quite dramatically in the weeks ahead.

As for the 15 million figure, the Post writes that the number is “said to be a home run for Apple Music execs, whose projected number” of subscribers is about on par with how things have panned out. The report further adds that Apple executives were aware that the Apple Music ramp up might get off to a slow start.

As a final point, both Pandora and Spotify have said that they haven’t noticed any discernible impact to their business from Apple Music. It’ll be interesting to see if and how that changes in the months ahead.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.




Popular News