In an interesting but not altogether surprising turn of events, Apple is reportedly recalibrating the focus and underlying goal of its long-rumored car initiative. According to a new report from Bloomberg, the primary focus of Apple’s car-oriented R&D will now center on developing advanced software capable of powering self-driving cars of the future. In turn, Apple will divert some attention away from its original goal of developing and manufacturing a branded car of its own.
To help push things along, the report adds that Apple recently tapped Dan Dodge to join Project Titan, the not-so-secretive name of the company’s automotive team. While not a household name, Dodge represents an intriguing and exciting hire for Apple. Prior to signing up to work at 1 Infinite Loop, Dodge served as the top dog within BlackBerry’s automotive software division. And before that, Dodge served as both the founder and CEO of QNX, a company that BlackBerry acquired outright a few years ago.