The music industry is in ruins. As we’ve gravitated over the last 10 years to purchasing, and now streaming, single songs as opposed to albums, record labels have taken a huge hit in revenue. But I actually still buy music. And I buy it on iTunes. I just like having something locally stored on my computers and devices so it’s always there. If you don’t have cell or Wi-Fi service, you still have your full music collection at your fingertips.
But over the past couple of years, my usage of streaming services has grown. First Pandora, then Spotify. I didn’t mess around with any of the junky ones with whatever horrible names you can think of. I did, however, sign up for a Beats Music subscription and I fell in love with two things about it: curated playlists from different brands and artists, and playlists for different activities. It made for an incredible listening, discovery and rediscovery experience.
That’s why I’m so excited about Apple Music, which will be launching soon after this article is published. More →