With a revamped Apple TV just around the corner, Apple is laying the groundwork for what may soon be a wildly successful TV streaming business.
With streaming services like Netflix and HBO Now more popular than ever, the writing on the wall is clear: consumers, on the whole, just aren’t as interested in paying $100 a month for 150 channels. Instead, they’re much happier getting less and paying less.
With that in mind, Apple’s rumored TV subscription service may truly be a market disruptor. Not to mention, it would certainly fit Apple’s time-tested m.o of coming to the party late yet still being able to turn an industry on its head.