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Apple may sell 600,000 iPad 2 units this weekend, outpacing original

Updated Dec 19th, 2018 7:05PM EST

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Several industry analysts estimate that Apple’s iPad 2, which became available online early this morning and will go on sale in stores this evening, should handily beat the opening weekend sales achieved last year by the original iPad. Analysts at Creative Strategies, Rodman & Renshaw and Piper Jaffray all concur, and it only seems logical, of course. Inventory shortages played a big role in hampering launch weekend sales of the original iPad model, which sold 300,000 units in its first 24 hours of availability. Despite being an incremental update that disappoints in some areas, the iPad 2 will be much more widely available at launch, with retail partners including AT&T, Verizon Wireless, Best Buy, Walmart, Sam’s Club and Target carrying the tablet on top of availability at Apple Stores across the country. The iPad 2 goes on sale at 5:00 p.m. on Friday.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.