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Apple was warned that its Maps app was awful ahead of launch, but dumped it on users anyway

Updated 4 years ago
Published Oct 10th, 2012 11:45AM EDT

The Maps app in Apple’s (AAPL) latest version of iOS 6 is pretty terrible. We all know this. In an interesting turn of events, however, it looks like a number of developers told Apple back in June that its new mapping solution was awful, but the company decided to ignore their warnings and launch the shoddy Maps app anyway without making significant improvements.

Speaking with CNET under the condition of anonymity, six separate developers recounted warnings given to Apple stating that its new Maps app in iOS wasn’t up to snuff, and the warnings date back to June when the first developer beta of Apple’s iOS 6 software was released.

“During the beta period I filed bug reports with Apple’s Radar system (notorious for being ignored), posted on the forums several times, and e-mailed multiple people within Apple’s MapKit team to voice our concerns,” one developer told CNET.

“I posted at least one doomsayer rant after each (developer) beta, and I wasn’t alone,” another developer said to the site. “The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile. What was needed wasn’t so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying ‘all of this — it’s wrong.’ “

Proceeding with a less-than-ideal strategy after receiving stern warnings didn’t work out so well for Apple rival Samsung (005930), so let’s see how it pans out for Apple.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.