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Apple goes on hiring spree in rush to make iOS 6 Maps app less awful

The above image, captured Thursday evening on an iPhone 4S running iOS 6, shows the world-famous George Washington Bridge mere moments after it collapsed into the Hudson River along with much of the hillside along the coast of New Jersey. Thankfully, this horrible catastrophe took place in a bizarre world that exists only in Apple’s (AAPL) new iOS 6 Maps application.

We have already discussed at length how bad Apple’s Google Maps replacement is, and we also said that Apple is well aware of the issue and likely already working on improving the experience. As pointed out by a user on Ycombinator’s Hacker News, this is indeed the case.

In the past 10 days, Apple has listed six new positions it hopes to fill with developers who can help the Cupertino, California-based company fix up its new maps offering. Apple said in a statement on Thursday that it is “working hard to make the customer experience even better,” and hopefully we start to see the app’s performance improve once reinforcements arrive.

In the meantime, The Amazing iOS 6 Maps is a site dedicated to bringing some comic relief to an otherwise frustrating situation.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.