Click to Skip Ad
Closing in...

Apple announces launch of white iPhone 4

Apple on Wednesday finally announced that it will launch the white version of its popular iPhone 4 smartphone tomorrow, April 28th. Apple made it known earlier this year that the white model would finally launch this spring, though the company did not provide a firm release date until today. “The white iPhone 4 has finally arrived and it’s beautiful,” Apple’s SVP of Worldwide Product Marketing Phil Schiller said in a statement. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.” Specs and pricing for the white model line up exactly with existing models — $199 for the 16GB version and $299 for the 32GB version, both on contract, and the phones will be available online as well as at Apple Stores, AT&T stores, Verizon Wireless stores and select Apple retailers nationwide. Hit the break for the full press release.

White iPhone Arrives Tomorrow

CUPERTINO, California—April 27, 2011—Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.

Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store® (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.