As Apple continues to try and position Apple Music as a viable alternative to Spotify, the company remains committed to providing both audio and video exclusives from some of music’s biggest stars. Most recently, Taylor Swift announced on Sunday that concert film from her monumental 1989 world tour will be dropping on December 20, exclusively via Apple Music.
This of course isn’t the first time we’ve seen a high-profile video released as an Apple Music exclusive. Just two months ago, Drake’s video for Hotline Bling hit Apple Music first before ultimately making its way to YouTube and other video sites.
Clearly, Swift and Apple remain on good terms following their little brouhaha this past summer. Swift, if you recall, blasted Apple in an open letter this past June after learning that artists wouldn’t be paid during Apple Music’s three-month trial period. Looking to nip any potential controversy in the bud, Apple’s Eddy Cue quickly took to Twitter to announce that they would, in fact, pay artists during the promotional period.
And now, nearly six months later, Swift is actively promoting Apple Music on her website.
The larger question, though, is whether or not exclusives will actually help convince Spotify users to sign up for Apple Music. I suppose time will tell, but in the interim, we can at least be thankful that Apple has finally gotten around to fixing many of the usability bugs that plagued the service at launch. While Apple Music still has a lot of growing to do, Spotify’s ongoing dominance in the streaming music market means that Apple doesn’t have all the time in the world to get up to speed.
In any event, the full text of Swift’s 1989 announcement is pasted below:
The 1989 World Tour LIVE is Available Worldwide Exclusively on Apple Music on December 20th
Taylor Swift is giving her fans on Apple Music a special surprise this holiday, The 1989 World Tour LIVE. The 1989 World Tour LIVE was filmed in front of 76,000 fans at the ANZ Stadium in Sydney, Australia on November 28, 2015. The 1989 World Tour LIVE captures Taylor’s entire performance from Sydney with never seen footage filmed backstage and during rehearsals with surprise musical and special guests that appeared on The 1989 World Tour.
Beginning Sunday, December 20, The 1989 World Tour LIVE will be available in its entirety exclusively to Apple Music members around the world at apple.com/Taylorswift and can be enjoyed across devices including iPhone, iPad, iPod touch, Mac, PC and
Musical guests featured in The 1989 World Tour LIVE include:
Alanis Morissette, Alison Krauss, Beck, St. Vincent, Ellie Goulding, Fetty Wap, Fifth Harmony, Idina Menzel, John Legend, Justin Timberlake, Leona Lewis, Lisa Kudrow,
Lorde, Mary J. Blige, Mick Jagger, Miranda Lambert, Natalie Maines, Nelly + HAIM, Nick Jonas, Ricky Martin, Selena Gomez, Steven Tyler, The Weeknd, Walk the Moon, Wiz Khalifa.
The 1989 World Tour Live also includes special guests appearances including:
Andreja Pejic, Behati Prinsloo, Candice Swanepoel, Cara Delevingne, Chris Rock, Ciara, Dwayne Wade,Ellen Degeneres, Gigi Hadid, Hailee Steinfeld, Heidi Klum, Joan Baez, Julia Roberts, Karlie Kloss, Kendall Jenner, Kobe Bryant, Lena Dunham, Lily Aldridge, Lily Donaldson, Mariska Hargitay, Martha Hunt, Matt LeBlanc, Russell Wilson, Sean O’Pry, Serena Williams, U.S. Women’s Soccer Team.