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Chipotle BOGO commemorates 40th anniversary of Team USA’s ‘Miracle on Ice’

Published Feb 19th, 2020 6:27PM EST
Chipotle BOGO
Image: AP/Shutterstock

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Forty years ago this weekend, Team USA pulled off a stunning upset over the Soviet hockey team during the 1980 Winter Olympics in Lake Placid, New York — one of the greatest moments in sports history that’s often referred to by its nickname as the ‘Miracle on Ice.’

To mark the occasion, Chipotle has decided to give hockey fans as well as anyone who wants to honor the milestone a way to score some free food from the fast-casual chain. It’s Chipotle’s “Wear Your Hockey Jersey” promotion that will offer a BOGO (Buy One Get One) free deal on entrees or kid’s meals to diners who simply show up to one of the chain’s restaurants on Friday while wearing a hockey jersey.

Since you have to show up wearing a hockey jersey, it should go without saying that this promotion does not apply to digital orders. Meanwhile, along with this promotion, Chipotle (which is an official sponsor of USA Hockey) has also partnered with top US skaters to present four new exclusive digital menu items. Through February 23, the go-to Chipotle orders for Charlie McAvoy, Hilary Knight, Jack Hughes, and Kendall Coyne Schofield will be available via as well as through the Chipotle app.

Their orders:

  • Charlie McAvoy Bowl: white rice, black beans, chicken, fresh tomato salsa, tomatillo green-chili salsa, cheese, lettuce, and guac
  • Hilary Knight Burrito: fajita veggies, brown rice, pinto beans, tomatillo green-chili salsa, cheese, and guac
  • Jack Hughes Bowlbrown rice, steak, black beans, cheese, lettuce, vinaigrette
  • Kendall Coyne Schofield Bowlwhite rice, chicken, fresh tomato salsa, sour cream, lettuce, and guac

“Hockey is more than just a sport, it’s a way of life,” said Chipotle CMO Chris Brandt. “At Chipotle, we share that same level of passion when it comes to our fresh ingredients and classic cooking techniques. By sponsoring USA Hockey and putting the go-to orders of some of the most exciting players in the sport on our app, we’re excited to give the hockey community authentic ways to enjoy our real food just like the pros.”

The BOGO we mentioned above, again, is only available on Friday (February 21). It’s also limited to 10 free menu items per check and subject to availability, and each free item requires the purchase of an entrée item (including a kid’s meal) of equal or greater value and may be collected only by the jersey-wearing customer.

If you want to learn more about the anniversary, click here for a great recap of the ‘Miracle on Ice,’ described by as one of the most dramatic upsets in Olympic history.

Andy Meek Trending News Editor

Andy Meek is a reporter based in Memphis who has covered media, entertainment, and culture for over 20 years. His work has appeared in outlets including The Guardian, Forbes, and The Financial Times, and he’s written for BGR since 2015. Andy's coverage includes technology and entertainment, and he has a particular interest in all things streaming.

Over the years, he’s interviewed legendary figures in entertainment and tech that range from Stan Lee to John McAfee, Peter Thiel, and Reed Hastings.

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