On the same day that Apple decided to release a trailer for what will be one of the higher-profile shows launching soon via its
That’s according to a Bloomberg report published late Monday, which helps fill in some of the remaining gaps in our understanding of the iPhone maker’s streaming TV ambitions. As we said, the company is apparently leaning toward Netflix-style pricing for the service (Netflix’s base plan, for comparison, costs $8.99 per month), though it will have only a tiny fraction of the latter’s library at launch.
Mitigating that somewhat will be a purported free trial month, which is the same thing you get when you sign up for, say, Apple News+ (the $9.99 monthly price of which kicks in after the free period is over). Some other critical points about
According to a separate report from The Financial Times, Apple has already committed to spending more than $6 billion on content for
Breaking now: The Official @TheMorningShow Trailer!#TheMorningShow stars Jennifer Aniston, @ReeseW, & @SteveCarell in a high-stakes drama that pulls back the curtain on the morning news. Coming this fall to the Apple TV app with an Apple TV+ subscription: https://t.co/Q0mifiBdMR pic.twitter.com/tETUDz9UPZ
— Apple TV (@AppleTV) August 19, 2019
Netflix, meanwhile, is reportedly spending at least three times Apple’s $6 billion on content this year.
As far as how Apple will release shows through
The rumor is that Apple wants to get this up and running ahead of the launch of Disney’s new streamer, Disney+, which is planned for November 12 — and which will cost a few bucks less than Apple’s, at $6.99 per month if you opt for the standalone Disney+. If you want to bundle it, you can sign up for Disney+, Hulu, and
As we’ve tried to make clear on a number of occasions, Apple very clearly doesn’t want to compete toe-to-toe against streaming rivals like Netflix and HBO on a volume basis. A heavily curated inventory of programming is what Apple is going for here, hoping that viewers respond in kind to a comparatively smaller amount of what Apple promises will be high-quality shows and the star power Apple has paid top dollar for (bringing in everyone from Steve Carell to Reese Witherspoon, Jennifer Aniston, Oprah, Jason Mamoa, and Steven Spielberg, to name a few) to go along with them.
Analysts with Wedbush have forecast that