A photo that leaked recently gave us what is probably our first look at a real iPhone 7. It looks like… an iPhone 6. In light of recent rumors that were just firmed up by newly leaked pictures though, it makes perfect sense.

In 2015, Apple pushed consumers toward pricier iPhone models (with higher ASPs and better margins) by quadrupling the amount of storage in the mid-tier model as compared to the base model. This year, however, rumor has it that entry-level iPhones will have 32GB of storage instead of 16GB. That’s probably enough for many users, so how will Apple get people to pay more for higher-end iPhones?

If these latest leaked images are genuine, we know exactly how the company will do it.

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By all accounts, the iPhone 7 will pretty much be a thinner and faster iPhone 6s with upgraded components and a better camera. While there might be a few surprises in store, that seems to be the gist of it.

But the iPhone 7 Plus, on the other hand, appears to pack several exciting new features that have never been seen before on an iPhone. People are going to want those cool new features and they’ll have to cough up some extra cash for the Plus model in order to get them.

We’ve all read the rumors but now new images seemingly show us exactly what the iPhone 7 Plus will have in store for phablet fans when it launches later this year. Like clockwork, third-party case images have begun to hit the web and just like last year and the year before, they likely paint an accurate picture of Apple’s unreleased iPhones.

So what’s the big deal this time around? As you’ll see in the photos below, it appears as though Apple’s upcoming iPhone 7 Plus will indeed feature an all new dual camera setup. What’s more, the images show a new Smart Connector near the bottom of the iPhone 7 Plus that will likely be similar in utility to the iPad Pro’s Smart Connector, allowing users to attach accessories that receive power and data from the device.

You’ll find several images below. They were shared this morning by 9to5Mac, but the blog didn’t note where they were originally found or which company will make them.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.