Samsung skyrocketed to the top of the smartphone industry thanks in large part to two major strategic shifts. First, it spent tens of billions of dollars to market and advertise its devices. Second, it re-engineered its smartphone hardware and software to more closely resemble Apple’s iPhone. Some have tried to rewrite history a bit, but anyone who watched Samsung’s products evolve knows that there’s not much to be said in the way of rational arguments to the contrary.

Well, HTC doesn’t have tens of billions of dollars to dump into marketing and advertising. But as the company continues the struggle to regain its footing in an increasingly competitive industry, HTC has turned to the iPhone for help.

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HTC’s latest smartphone, the HTC One A9, is an iPhone 6 that runs Android. You can see it pictured at the top of this post. It’s an iPhone. As it turns out, however, there are a fair amount of Android fans who are into the idea of an Android powered iPhone-clone, because HTC finally showed some signs of life in the month the One A9 hit store shelves.

Now, leaked photos and a new video from Chinese blog iMobile give us our first look at HTC’s upcoming next new smartphone, and we can see whether or not it too will be an iPhone clone. You be the judge:

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It’s certainly not the iPhone carbon copy we saw in the One A9, but the similarities are still there. It sort of looks like the iPhone and Nexus 6P had a love child.

The HTC One X9 is expected to launch in the coming months and is rumored to feature a 5.5-inch 1080p display, a MediaTek Helio X10 processor, 2GB – 3GB of RAM, 16GB of internal storage, a 13-megapixel camera and a 3,000 mAh battery. The leaked video is embedded below.

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