After using’s Bryan Cranston’s voice to promote the iPad Air’s slimness in a TV ad that ran in the days following the tablet’s official announcement, the company has now turned to Robin Williams and his performance in the film “Dead Poets Society” for a brand new iPad Air commercial. Titled “Your Verse Anthem,” the 90-second commercial replays a Williams monologue from the movie while showing how iPad buyers use the device in all sorts of day-to-day activities.

The monologue ends with a question, “What will your verse be?,” which is what Apple is asking on a special web page set up on its website to share the stories of iPad users around the world. “Each of us has something to share. A voice, a passion, a perspective. The potential to add a stanza to the world’s story,” Apple writes. “We were so inspired by how people use iPad every day, we set out to capture a few of these moments.”

Over the years, Apple has released many memorable TV ads that help it promote and sell its devices. Only a few weeks ago, the company ran a highly praised iPhone ad built around the holidays.

Williams’ original monologue can be seen in the following clip.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.