It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A recent survey conducted by market research and intelligence firm In-Stat found that 75% of respondents listed 4G as one of the features their ideal phone would include. When asked which carrier offered the fastest 4G speeds, most respondents were left stymied. “Although 4G is an important feature for handset buyers, there is a lot of confusion surrounding 4G,” In-Stat analyst Greg Potter said in a statement. Read on for more. More →
Market research firm In-Stat released a report on Monday that suggests NFC chip shipments will grow dramatically during the next several years as an increasing number of mobile devices adopt near-field communications (NFC) technology. In-Stat said NFC chip shipments will surpass 1.2 billion units by 2015, the same year the technology is expected to reach a 30% global penetration. “As the costs of NFC chips decline, and NFC radios are combined with other chip functions, the cost to integrate NFC into handsets will be outweighed by the benefits,” In-Stat research director Allen Nogee said. “The growth of combo chips will also allow NFC radios to piggyback on technology that already has significant penetration in the market. For example, Bluetooth radios, which currently have 100% market penetration, can be integrated with NFC radios, making the choice to include NFC easy for OEMs.” Read on for more. More →
Nokia will aggressively pursue the teenage market with its next batch of phones, head of marketing for U.K. and Ireland John Nichols said recently. The Finnish smartphone maker will join forces with celebrities and increase its social media presence in an effort to catch the attention of a younger, tech savvy crowd, MarketingWeek explained following an interview with the executive. “This isn’t a standing start, we already have a huge youth market but for teenagers we need to ensure that we create the content and partnerships that matter,” Nichols said. “As a teenager, the brands I loved had an opinion and told me whether to engage with them or not. The trick is to remember not to just wade in; otherwise our personality could look like the drunken uncle dancing at the wedding.” Nokia will further discuss its strategy during its October 26th Nokia World press conference, when it is also expected to unveil its first Windows Phone-powered devices. More →
China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end of this month, a report claims. Chinese-language daily newspaper Southern Metropolis Daily on Wednesday reported that China Telecom has already begun training staff in preparation for the launch of Apple’s fifth-generation iPhone handset. Sales of the device will begin in October, however the carrier will reportedly be opening pre-order sales toward the end of September. Southern Metropolis Daily also notes that China Telecom may increase the subsidy it offers on the new Apple smartphone in an effort to bump sales, and the carrier is also rumored to be prepping a 1.5 billion yuan ($235 million) marketing and advertising campaign surrounding the iPhone 5. With the country’s top carrier, China Mobile, expected to offer the iPhone 5 as well this fall, China Telecom’s aggressive strategy should do well to help bolster sales. More →
Another executive is out of Waterloo, ON. Today, The Wall Street Journal is reporting that it has confirmed the departure of Brian Wallace, VP of Digital Marketing and Media. The report also confirms that Wallace has been scooped up by Samsung Mobile. This move comes amid a flurry of other departures from RIM recently, including the company’s chief marketing officer, VP of brand creativity (what?), and chief operating officer. Samsung confirmed the report, WSJ says, though the company wouldn’t make Wallace available for comment. More →
BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones
We recently sat down with Verizon Wireless’ Chief Marketing Officer Marni Walden to discuss a wide range of topics — how Verizon went from smartphone zero to smartphone hero, the carrier’s colossal push that was a major catalyst for Android’s explosive growth, and even Verizon Wireless’ plans to take a leadership role with tablets just as it has with smartphones. We found it interesting that many phones are passed over when it comes to DROID branding, as that stamp of approval for only the best of the best. We covered Microsoft and RIM as well, and Ms. Walden even confirmed that Verizon Wireless will be launching three BlackBerry devices this year. The entire interview is after the break.
BGR Interview is a series of interviews and conversations with executives, influencers, tastemakers and innovators, covering the mobile and consumer electronics industries. More →
According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. Apple and RIM combine to own more than half the market, HTC is coming up behind them with 19%, Motorola holds 11%, Samsung has a 7% share and Sony Ericsson sits somewhere in the “Other” category, grouped among an undefined number of nameless manufacturers that combine to share roughly 3% of the smartphone market in the U.S. But Sony Ericsson smartphones are preparing to invade American soil, and the company’s assault just started with a boob-stab.
Read on for our full feature including an exclusive interview with the creative team behind Sony Ericsson’s Xperia PLAY ads. More →
We’re not sure why HTC decided to change the name of its ChaCha handset in Spain. Maybe it’s the fact that ChaCha is already the registered trademark of a mobile search engine? Or maybe it’s that “chacha” slang for “servant” or “slave” in Spanish? Whatever the reason, HTC has decided that its Facebook-button bearing, ChaCha handset — which could be making its way to AT&T this summer — will be known as the ChaChaCha in España. Earlier today, the company took to Twitter to let Spaniards know about the name change. What do you think? Are three chas better than two? More →
Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use this number to build a profile of the phone (and its user), and people are upset about it. The information transmitted is used for a variety of things, one of which is advertising. But is this an assault on our privacy as many are claiming? Not the way I see it. This is the holy grail of advertising. Targeted advertising. And it is what those engaged in the industry have been trying to do for years — make personal connections. It’s not wrong and it’s not a bad thing. Read on to hear me out. More →
Hey Nokia fans, want to ask a few of the company’s higher-ups several pointed questions? Well, tomorrow you’ll have your chance… via Twitter. Nokia has announced that, “tomorrow 5 August between 6-7pm GMT (10-11am PDT, 1-2pm EDT) Niklas is inviting you to spend an hour answering your questions and feedback on his Twitter channel @NiklasatNokia.” Niklas Savander is Nokia’s newly appointed head of sales and marketing, and he happens to be visiting New York City. Put your thinking caps on and whittle your burning questions down to 140 characters. What questions do you have for Niklas? More →
As much as Verizon has promoted the Pre for the ladies, the wireless carrier has unabashedly marketed the DROID for the manly man amongst us. This viral marketing continues with DROID X and is exploited to its comical end in Big Red’s DROID X launch documents that were recently distributed to VZW employees. For the gallant and hardy, the DROID X is high octane fuel for your eyes and has an immense appsphere that will power you way past your mortal peers. It boasts of optics that spark robotics and allows you to watch every snot-bubbling tackle on its larger-than-life screen. So ladies, we have to ask – can you handle a phone that will give you ecstatic, dilated eyes and makes you more powerful than you’ve ever been before?
According to The New York Times, Twitter will today announce its first serious attempt at a revenue earning model. Through an advertising program known as Promoted Tweets, companies will be able to purchase the rights to keywords and have their ads strategically placed into related user search results. Not without transparency, Promoted Tweets will labelled as such. According to Twitter, the key benefit of the program is companies will be able to spread their message without fear of it being overlooked. How much companies will pay to participate in the program is unclear, but at the moment Twitter will be charging per 1,000 unique views (CPM) until it has a clear understanding of how the public will react. Users of third-party applications are safe from Promoted Tweets for the time being, but Twitter is presently working on a method to track the number of ad views in applications so it can create a revenue sharing deal with developers. So far Best Buy, Bravo, Starbucks and Virgin America have signed up for the program, but more are sure to come along. In the future, the program will be expanded into one’s timeline. More →