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Microsoft prepares to launch its own clothing line; no, seriously

We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it up! Microsoft is reportedly turning to seasoned ad vet Crispin, Porter & Bogusky to help it launch a line of graphic tees brilliantly dubbed “Softwear by Microsoft”. Cute. Crispin isn’t the only help Microsoft enlisted for Softwear however – and no, it wasn’t Jerry again – several of the shirt designs were handled by long-time respected artist, short-time Serena Williams-dater Common. Microsoft says of the campaign: “[Softwear is] a clothing line that taps the nostalgia of when PCs were just starting to change our lives.” This latest addition to the “I’m a PC” campaign will find its way to select stores (Urban Outfitters we’re guessing?) on December 15. Hit the jump for one more shirt design.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.