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Microsoft Readies $300M Vista Push

Apparently, thinking Windows Vista is a crappy OS is equivalent to thinking the Earth is flat. Mmm. The above image is a teaser of Microsoft’s upcoming $300 million Vista ad campaign, and we’re not quite sure $300 million is going to be enough to accomplish what Microsoft has set out to accomplish. This is an anti-smear campaign in its truest sense. Vista has been nothing short of a whipping boy for the blogosphere since its trouble-riddled release a year and a half ago. All the cool kids hate Vista. Of course it’s difficult to argue that the general dislike is unfounded but Microsoft is about to do its best to repair Vista’s image. From one of the new Vista anti-smear pages on Microsoft’s site:

When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. “Windows Vista is beautiful,” The New York Times raved. It’s humbling that millions of you agree.

But we know a few of you were disappointed by your early encounter. Printers didn’t work. Games felt sluggish. You told us—loudly at times—that the latest Windows wasn’t always living up to your high expectations for a Microsoft product…

We know that’s what some people are saying on the Internet. And in its early days, Windows Vista did experience some compatibility problems. But thanks to our industry partners’ efforts during the past 18 months, here’s where things stand today.

Well Microsoft, you’ve got your work cut out for you. As XP’s run comes to an end, now is probably one of the most important times in Microsoft’s long history. Big Billy is gone, the second coming of Mac computers has arrived and Linux is gaining more ground each day. It should be an interesting couple of years ahead of us.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.