Samsung is looking to expand its reach outside of just hardware

Samsung Software Services

Samsung clawed its way to the top of the smartphone market by offering a lineup of devices that could suit anyone’s needs. But as the competition heats up, the electronics giant is looking to grow its kingdom outward to find other sources of revenue. In an interview with The Wall Street Journal, Samsung executive vice president David Eun talked about how software and services from Samsung are going to ensure that the company remains on top in the coming years.

“[At] the core, we want to make sure that our software and services support our core hardware business and we continue to be No. 1,” said Eun. “We sell more screens arguably than any company in the world, and as you understand that more and more of the screens around the world are getting connected to the Internet, there’s a huge opportunity for us to connect more and more of these screens to each other.”

Eun believes the company’s consumer base has already given Samsung “one of the world’s largest platforms for distributing content and services.” Eun’s group specifically, the Open Innovation Center, works with startups in order to foster innovation in the software field, giving Samsung the opportunity to provide connected services that will lead to more hardware sales down the line. According to Eun, Samsung spends $11 billion on R&D like this.

“We’re a company that invests over 5% in R&D and we’re going to continue to push the possibilities of what you can get and do with the hardware.”

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