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Samsung plans huge strategic shift in effort to stay on top in 2014

Published Jan 3rd, 2014 3:20PM EST
Samsung Software Focus 2014

Samsung released plenty of successful products in 2013, but that doesn’t mean it plans to settle for complacency in the new year. According to The Wall Street Journal, Samsung CEO Lee Kun-hee said in his annual speech that his company plans to “get rid of business models and strategies from five, ten years ago and hardware-focused ways.” The gadget spam mentality has been relatively effective for Samsung over the past several years, but in order to maintain its momentum, Lee Kun-hee believes that his employees will need to start shifting their focus to improved software and new technologies. One of Samsung’s first steps on the software front will be exploring options beyond Android. We will see the fruits of Samsung’s labor this year when the company finally shows off some upcoming Tizen devices.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.