Lenovo looks poised to break out in the smartphone market

Lenovo Smartphone Market Analysis

Throughout 2013, Lenovo has been the only major PC vendor to hold its ground while rival vendors have gone into free fall. The company is unsurprisingly trying to expand its success in other markets and new research from Canalys shows that the company is off to a terrific start so far in the smartphone market. In all, Canalys found that Lenovo is now the third-largest smartphone vendor in the world with shipments that more than doubled year-over-year from 4.9 million in the second quarter of 2012 to 11.3 million in Q2 2013. Lenovo’s biggest growth unsurprisingly came in its home country of China, where it shipped 95% of its smartphones on the quarter. Canalys says the challenge for Lenovo is to expand its smartphone sales to other markets such as India so it can continue to grow itself into a global brand.

Source:
Canalys
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